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At the intersection of product and market, he weaves data into the fabric of innovation; within the collaborative network, he anchors expertise as the cornerstone. Vital Wu of the Product Development Department has, through his year-round multifaceted contributions, painted a vivid portrait of a modern product engineer who "delivers on product data, bridges front-end and back-end value, and embraces collaborative responsibility." His journey transcends the precision and richness of product information—it demonstrates how data capabilities translate into customer trust, sales support, and organizational efficiency, embodying the core values of "professionalism, accountability, progress, and mutual aid."
In the realm of product development, the precision and depth of data constitute the first professional threshold. Vital Wu exemplifies extraordinary 'artisan spirit' and 'ambition' in this regard.
He is a "deep-sea explorer" of complex data. Confronted with the challenges of Mexico's automotive market—where vehicle conditions are complex and tools are limited (February)—he utilized his personal time to meticulously screen and verify each model on overseas websites, laying a solid foundation for the accuracy of the market catalog. This tedious yet critical task ensures the high reliability of product information provided to customers, preventing sales misguidance and delivery risks at the source. It is a tangible embodiment of the company's service philosophy of "quality first" and "professionalism" at the data level.
He is a proactive explorer of product value. Going beyond mere task completion, he transforms data insights into sales momentum. In March, he proactively recommended scheduled inventory items to sales teams, driving direct order conversions. By September, he skillfully handled customized quote requests for non-standard components like car models and dashcams, demonstrating customer-centric adaptability and service extension. These actions vividly exemplify his role as a one-stop service provider.

Vital Wu's role exemplifies a typical middle-office support position, but his exceptional strength lies in proactively advancing support tasks and achieving deep collaboration.
He is the "firefighter" of emergency needs. Whether it was providing urgent data support for reverse catalog promotion to Canadian clients (February) or handling sample inspections for the 25SDR-06*** contract (May), he always responded swiftly and completed tasks with quality and efficiency. This trait of being "reliable and dependable" in critical moments ensures the rhythm of front-end sales and project advancement, demonstrating a strong sense of "responsibility" and "goal-oriented" execution.
He serves as both a "positive lubricant" and "value multiplier" for cross-departmental workflows. His frequent collaborations include: partnering with the procurement team to develop high-margin channels (March), driving significant gross margin growth; assisting warehouse staff with sample label printing and cargo allocation (July), directly boosting storage efficiency; and helping sales colleagues monitor sample status and manage shipments to ensure timely delivery (September). These actions demonstrate his proactive role in breaking down departmental barriers, transforming his expertise and time investment into tangible improvements for other teams. He exemplifies the spirit of "mutual assistance" and "organizational effectiveness" through his exceptional contributions.
Vital Wu's brand records include a heartwarming footnote: When the company faced intense production pressure in July, he was listed among the "office allies" actively supporting frontline operations. Though not his primary role, he threw himself into the effort without hesitation. This action transcended his job description, demonstrating his "sense of ownership" and "gratitude" as a company member—he understood the frontline's pressure affected the whole and was willing to shoulder challenges with his sweat alongside the team. Similarly, during visits from key clients like ST*** in December, he actively participated in receptions and assisted with business negotiations, showcasing his professional image. This shows he has consciously integrated himself into the company's brand.
From analyzing vehicle model data to providing non-standardized component quotations, from optimizing product catalogs to participating in client interactions, Vital Wu professional scope demonstrates a clear trajectory of expansion. He does not confine himself to a single role but continuously learns, adapts, and contributes new value in response to the company's business growth and team needs. This persistent growth and embrace of change vividly embody the mission of "self-actualization through growth" and the management philosophy of "reflective refinement." He proves that in middle-office positions, one can also create increasingly extensive influence through continuous learning and proactive collaboration.
In an enterprise's value creation network, certain roles function as luminous nodes that connect stakeholders and empower the whole. Vital Wu epitomizes this "invisible architect." While he may not directly negotiate client orders, every precise sales quote likely stems from data he provides. Though not physically involved in product packaging, his support extends to every efficient operation of warehouse staff.
He demonstrates that true professionalism is not merely the mastery of one's own field, but also the ability to transform one's expertise into a stepping stone for others' success. Genuine value lies not only in independent creation, but more importantly, in becoming a reliable, proactive, and value-adding link within a collaborative network.
Let us follow Vital Wu example: to master our craft with dedication, to identify collaborative opportunities with insight, and to commit to team success with passion. No matter your role, you can become a vital and dynamic node in New Derui's value network, weaving together the company's powerful capability of' delivering value to you, 'and propelling us steadily toward becoming a' brand-influential, happy enterprise.'
Honor the Brand Stars, and honor every unsung architect who builds the company's core competencies with professionalism as their foundation and collaboration as their wings!
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Shindary Automotive Parts Co., Ltd.