-On Shi Xuanrong, Brand Star of 2025

In Chongqing Shindary Trading Co., Ltd. 's 2025 Brand Excellence Awards, Shi Xuanrong from the Delivery Center clinched the top honor as Brand Star of the Year with an outstanding score of 82. This achievement transcends mere numerical success—it stands as a testament to his unwavering commitment to the company's core values throughout the year. From refining packaging solutions to securing major contracts, from serving clients to leading teams, Shi Xuanrong has crafted compelling brand narratives through his actions, embodying professionalism, quality, and responsibility.

1、Innovation Breakthrough: Small Improvement Pushes Big Efficiency

In early 2025, when confronted with inconsistent wooden box packaging specifications and operational bottlenecks, Shi Xuanrong moved beyond mere complaints. He conducted on-site observations, analyzed cargo characteristics and logistics processes, and independently developed three standardized wooden packaging solutions. Addressing the persistent challenges of bumper packaging—its complexity and high damage rate—he pioneered a new protective and packaging process. Though not groundbreaking, these innovations significantly boosted packaging efficiency and reduced material waste, embodying the company's philosophy of "value innovation" and "quality-first."  "Great service lies in the details," he remarked. "With just one extra thought, we help customers feel more at ease."

2、Customer First: Professional Response Earns Deep Trust

In February, an overseas client urgently requested a volume estimate during peak shipping season due to logistical planning needs. Though already overwhelmed with his regular workload, Shi Xuanrong understood that timely response was key to building trust. He proactively coordinated schedules, meticulously verified hundreds of component details, reviewed technical drawings, and accurately assessed the total volume before submitting the report ahead of schedule. This exceptional professionalism and efficiency left the client impressed during follow-up discussions: "You don't just sell products—you provide solutions." This customer-first approach, embedded in every response, epitomizes the professional image of the Shindary brand.

3、Mission Accomplished: Carrying the Banner of Quality on the Front Line

In December, the company secured a critical S-grade order from Dongfeng Commercial Vehicle, where the client demanded exceptionally high standards for quality and delivery. Shi Xuanrong personally oversaw the entire packaging process, ensuring rigorous quality control. When minor rust risks were detected in certain components, he immediately organized his team to develop and implement additional cleaning and anti-rust process on-site, guaranteeing every product met the highest standards. Confronting these challenges, his philosophy was clear: "Our responsibility is to deliver something slightly better than the client's expectations." This unwavering commitment to quality has solidified Shindary's brand identity as a "professional, high-quality parts service provider."

4、Be a Window: Passing the Brand Temperature with Passion

Shi Xuanrong is not only a delivery expert but also a "brand ambassador" for Shindary. During multiple visits by key clients—including a client in Ecuador and PG***—he took charge of providing explanations and tours of the warehouse. He excels at transforming complex production processes and quality control procedures into engaging stories that resonate with clients, passionately showcasing the company's capabilities and standards. His explanations reveal not just the products but also the underlying systems, standards, and team, significantly boosting confidence in collaboration. This vividly embodies the brand philosophy of "serve for your value."

Conclusion: Shining the Light of Brand on Ordinary Post

Shi Xuanrong's story, though devoid of grandiose rhetoric, radiates profound strength. Every point in his brand score stems from unwavering dedication to work, genuine commitment to clients, and reverence for quality. He demonstrates how the vision of ' building a brand-influential, happy enterprise' is sustained and realized by individuals who, in their ordinary roles, maintain clear objectives, execute actions with precision, and continuously refine their practices through reflection.

Let us take Shi Xuanrong as our role model, internalizing and practicing the core values of 'responsibility, progress, mutual assistance, innovation, sharing, and gratitude.' By shining in our respective roles, we will collectively forge the brightest constellation of Shindary 's brand!

Honor the Star of the Brand, honor every hard-working Shindary person!