In Shindary’s 2025 Brand Star River, Crystal Mao from the Sales Department has charted an evolution from sales frontline to problem-solving expert and team enabler through her year-round proactive efforts and multifaceted contributions. Her journey transcends order fulfillment—it embodies the deep restoration of customer trust, collective team growth, and the tangible transmission of brand value. This vividly demonstrates how core principles like "customer-first, drive, and sharing" are put into practice in the sales domain.

1、The "Breaker" and "Trust Re-builder" of Customer Difficulties

In Crystal Mao’s professional record, her most notable achievement is her proactive approach and systematic problem-solving skills when addressing complex customer issues and complaints. This has elevated her from a routine order handler to a trusted strategic partner for clients.

She served as the anchor in the crisis. When key client AM*** filed a complaint in November, she neither avoided the issue nor acted as a mere echo chamber. Instead, she proactively initiated cross-departmental meetings to conduct in-depth analysis of the client's root causes, systematically categorize and resolve each problem, and develop clear action plans. More crucially, during the current order execution, she actively bridged the gap in understanding between both parties, facilitating consensus. These actions transformed a potential client relationship crisis into an opportunity to deepen mutual understanding and establish more robust collaboration rules. This exemplifies the spirit of "responsibility" and "initiative," as well as a profound understanding of "creating value for clients" by addressing their real pain points.

She serves as the "coordinating hub" in complex demands. When the 24SDR-11** contract faced significant loss risks and supply challenges (February), she actively engaged with the team to verify channels and develop solutions, demonstrating her commitment to overcoming difficulties. This proactive role—intervening early in complex projects, coordinating resources, and seeking optimal solutions—highlighted the sales team's valuable holistic perspective and initiative in problem-solving.

2、The "Share" and "Empowerment Engine" of Team Growth

Crystal Mao’s contributions extend beyond individual achievements. She proactively transforms her personal experience into team assets, embodying the essence of a' sharing 'and' mutual support' culture.

As a 'selfless evangelist' of experience and wisdom (March), she actively shares effective methods and thought processes for addressing client issues and advancing business, helping team members broaden their perspectives and enhance overall business competitiveness. This open-minded approach and commitment to mentoring junior colleagues have strengthened the team's intrinsic motivation for learning and growth.

She is a "proactive contributor" in team collaboration. During key events such as the company's annual meeting (February), hosting DT*** clients (April), a client in Ecuador (November), and visits from multiple major clients at year-end (December), she consistently played an active role in preparation and reception. Whether in preliminary strategy discussions or on-site coordination, she demonstrated exceptional teamwork, becoming a crucial element in elevating the company's overall client reception standards.

3、The "Witness" and "Value Transmitter" of Brand Image

In every key interaction with clients, Crystal Mao takes on the role of brand ambassador.

She is a professional and passionate "on-site ambassador". During multiple important client visits throughout the year (including DT***, PG***, ST***, etc.), she collaborated closely with her team, providing comprehensive support from business negotiations to warehouse procedures. With her expertise and enthusiasm, she showcased Shindary’s system capabilities and service commitment to clients. Her performance not only highlighted the products but also demonstrated the team's professionalism and reliability, significantly boosting client confidence in collaboration. This vividly embodies the brand philosophy of "Value in Service".

She is an "active participant" in cultural activities. Her involvement in events such as the recording of the anniversary celebration video for Ecuadorian clients (February) demonstrated the cohesion and friendly demeanor of the company team. This subtle yet profound cultural interaction effectively enhanced the emotional connection with clients.

4、The "Growth Model" from Execution to Drive

Throughout her career, Crystal Mao has achieved a clear professional evolution: from fulfilling sales targets to proactively addressing systemic client challenges; from excelling in individual performance to empowering teams through knowledge sharing; from participating in reception processes to becoming a pivotal figure in conveying brand values. This growth trajectory vividly demonstrates the company's mission of "self-actualization through growth" and its management philosophy of "goal-oriented, reflective refinement." She proves that exceptional sales professionals can continuously expand their value boundaries, ultimately becoming one of the core forces driving client success, team advancement, and brand enhancement.

Conclusion: Tribute to the Deep Ploughing of Sales Value Chain

Crystal Mao’s story reveals that in the long journey of' creating value for customers,' the greatest value of sales often lies not in the initial knock at the door, but in their ability to persistently remove obstacles, provide support, and collaborate with internal teams to co-create and share solutions.

She exemplifies the true "brand star" – a pioneer in external markets and a catalyst for internal synergy, a problem-solver and an experience-sharing advocate. With her profound customer care, systematic problem-solving skills, and selfless team spirit, she adds a warm footnote to the positioning of a "professional" service provider.

Let us learn from Crystal Mao, who not only focuses on closing deals but also cultivates trust; not only pursues personal growth but also fosters collective team evolution. In every interaction with clients, she becomes a steadfast executor and value amplifier of Shindary’s brand commitment.

Honor the Brand Stars, and honor every contributor and co-creator who creates sustainable value in the sales frontiers!